Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers
Author:: Park, C. Whan
MacInnis, Deborah J.
Priester, Joseph R.
Eisingerich, Andreas B.
Iacobucci, Dawn
Journal:: Journal of Marketing
Year of publication:: 2010
Volume:: 74
Issue:: 6
Pages:: 1–17
Language:: English
Persistent identifier:: ENP-7506da20-b297-4c54-995f-8522656c4c83

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